Bebchick Law, headed by Baruch M. Bebchick, maintains a robust practice involving a broad range of corporate and intellectual property matters. Our success in cultivating a loyal client base is due to the diligent efforts and personal attention with which we undertake each of our representations.
Prior to launching Bebchick Law, Baruch was associated with Frankfurt Kurnit, a leading New York media and entertainment law firm. Baruch’s practice there was focused on business formation and reorganization, Internet and e-commerce, M&A, licensing, employment, advertising & marketing, software, entertainment and privacy. Prior to this association, Baruch was affiliated with an Israeli law firm where he worked on a various matters including cross-border venture capital and biotech transactions, and software and other high-tech licensing matters.
Baruch also has served as a legal analyst with Columbia Business School’s Institute for Tele-Information, has published articles in Total Licensing and International Negotiation, and has been featured in an article about online promotions. Baruch is a certified mediator who has presided over various matters in several Manhattan courts, and has acted as an advocate for battered women in Manhattan Family Court. He also served in the paratroop brigade and a reserve reconnaissance unit of the Israel Defense Forces, and was selected his platoon's "Most Outstanding Soldier".
Representative Matters: Among other matters, Baruch:
- negotiated live operator network and ecommerce fulfillment service agreements for the premier American Idol's "Idol Gives Back" charity event;
- represented Canadian public company regarding various projects including the formation of a joint venture among financial services, technology and biofuel companies for the purpose of launching an online renewable energy credit exchange platform;
- acted as in-house counsel for a leading diet website (tasks included: providing advice on corporate governance, investor issues, website/branding/advertising matters, and managing outside counsel);
- negotiated and drafted content licensing arrangements with YouTube, Yahoo, Joost, NBBC and Harvard Medical School for the producer of an on-demand health and lifestyle content;
- negotiated the redesign and back-end development of an internationally renowned fashion designer's e-commerce website, as well as website development agreements with/for Amazon, Coca-Cola, Sprint and Nike;
- acted as in-house counsel for a historical price and implied volatility data vendor for U.S. equity and index options markets (tasks included: the ongoing negotiation of complex license agreements with major financial services companies);
- negotiated and drafted a joint venture agreement between an Israeli technology company and a leading U.S. publisher of educational content for private-label deployment of a children’s online interactive platform;
- negotiated and drafted various asset and stock purchase agreements, including a multi-tranche VC-led investment in a U.S. Spanish-language daily newspaper;
- drafted advertiser and publisher agreements for a next-generation online advertisement creation platform a for a digital surveillance and advertising network;
- negotiated the proposed formation and management of a birthing center joint venture with Yale New Haven Hospital;
- negotiated a life rights and production agreement in connection with a for-television (Lifetime) movie about the search for missing and exploited persons;
- oversaw the launching of Facebook-hosted and other social media promotions for online fashion community enthusiasts;
- negotiated VOD license agreements with Verizon and Comcast for Spanish-language TV network;
- counseled an Israeli telecommunications start-up video blogging platform regarding the licensing of its services to a major Canadian broadcaster;
- negotiated and drafted license agreements with Expedia for the deployment of an online advertiser network generation system;
- advised a lifestyle brand regarding the in-house software development and deployment of a baby-boomer targeted ASP survey tool for a major financial services institution;
- structured a development agreement for a Nike SMS text messaging campaign;
- negotiated the licensing of a text-to-voice software application for a novel communication facilitation product;
- advised a digital post-production client regarding a U.S. Navy bid offer involving DVD and other digital format authoring and encoding projects;
- advised an IT services outsourcing platform about providing its services to large technology clients, including Dell;
- architected an online auction for “club” members located in 13 countries for a leading international hotel chain; and
- oversaw the launching of a sweepstakes promotion in conjunction with Cartoon Network.
Benjamin N. Cardozo School of Law, New York, NY
LL.M. in Intellectual Property, June 2002
J.D., January 2002
Brandeis University, Waltham, MA
B.A., May 1994
New York, New Jersey, District of Columbia (inactive)
"Law 101 for Filmmakers", Film, Stage & ShowBiz Expo Show Guide, May 2011
"So You Want to Practice Law in Tahiti", New York Law Journal, "Entrepreneurs and the Law", April 4, 2011.
"Make Sure Your Promotion is Legal", (Bebchick Law featured in article), Search Engine Watch, May 7, 2009.
"How to Start Your Own Business", ShowBiz Expo Presenter, March 2009.
"Copyright Basics for Entertainment Professionals", Film, Stage & ShowBiz Expo Show Guide, September 2008.
"Getting the Legal Job You Want", Panelist in Roundtable for Cardozo LLM Students, November 2007.
"Avoid Privacy Law Problems When Marketing to Children Under 13", Total Licensing, Winter 2006.
“Privacy Primer,” New York State Bar accredited continuing legal education presentation on privacy law issues, Frankfurt Kurnit Klein & Selz, P.C., February 2006.
"New FTC Staff Guidance on Multi-Party Commercial E-mails", Martindale-Hubbell, June 2005.
“Take Six Steps Before Licensing Animated Characters”, with Tom Selz, Total Licensing, Spring 2005.
“The Methodology and Philosophy of Ambassador Dennis Ross as an International Mediator,” International Negotiation, A Journal of Theory and Practice, Kluwer Academic Publishers, volume 7, number 1, 2002.
Baruch's public bio on LinkedIn can also be viewed at: http://www.linkedin.com/in/bebchick